1. Market characteristics
(1) Strong market growth
Asia Pacific is one of the fastest growing markets in the global SPC flooring industry, benefiting from accelerating urbanization, economic development, and increased infrastructure construction.
– Emerging economies, represented by China, India and Southeast Asia, have seen a sharp rise in demand for residential and commercial decoration materials.
(2) Product performance demand-oriented *
– SPC flooring produced by Henan Zitang Decorative Materials Co., Ltd. has become the best choice for consumers and businesses in Asia Pacific due to its waterproof, moisture-proof, wear-resistant characteristics and superior environmental performance.
– Especially in Southeast Asian countries and coastal cities with high humidity, the need for water resistance is particularly prominent. The EC brand produced by our company has been exported to Thailand, Malaysia and many other countries.
(3) Policy and environmental protection drive
Government policy support for low-carbon and sustainable building materials has driven the popularity of SPC flooring. The SPC floor produced by Henan Ziteng Decorative Materials Co., Ltd. has passed the CE certification of the European Union
(4) The competition pattern is diverse
– China is the world’s largest SPC floor production base, with the advantages of large-scale production and low production costs.
– Our exported products occupy a certain share in high-end markets such as Japan and South Korea, which have higher requirements for product design and quality.
2. Demand difference
(1) Regional differences
China
The domestic demand market is strong, and residential decoration in third – and fourth-tier cities has become a driving force for growth.
Commercial real estate (such as shopping malls, hotels) prefer SPC flooring that is cost-effective and durable. The spc floor produced by Henan Ziteng Decorative Materials Co., Ltd. has been installed in hotels, gyms, kindergartens and other places, and the EC spc floor produced by us has strong wear resistance in practical applications.
Southeast Asia
There is a strong demand for water resistance and antibacterial properties, and SPC flooring is popular because of its adaptation to tropical climates.
The growth of infrastructure projects is driving the use of public places such as schools and hospitals.
Japan and South Korea
Towards the high-end market, consumers pay more attention to design sense and environmental certification.
Underfloor heating compatibility is an important consideration in the home market.
(2) Customer category differences
Housing market
The mid-range and high-end residential markets are the main drivers, emphasizing features such as easy cleaning, moisture resistance, and environmental protection.
Commercial and industrial sectors
Commercial projects are more focused on cost effectiveness and durability, such as applications in office buildings, shopping malls, airports and other places.
spc flooring produced by Henan Ziteng Decorative Materials Co., Ltd. not only has household projects, but also commercial projects, which is your reliable direct election
(3) Culture and preference
There are obvious differences in consumer preferences for floor color and texture, such as the Chinese and Japanese markets prefer wood grain design, while the Southeast Asian market has a higher acceptance of imitation stone design. Henan Catalonia decorative Materials Co., Ltd. production of spc floor has a variety of colors can choose, whether it is marble grain, or wood grain, as many as hundreds of colors can be selected.
