The tariffs imposed by the United States have had a multi-faceted impact on Chinese enterprises, including rising costs, declining competitiveness, and shrinking market share. To address these challenges, Chinese enterprises need to adopt a diversified strategy, and the following are some possible responses:
First, market diversification:
Open up new markets: reduce dependence on the US market, actively expand the “Belt and Road” countries, ASEAN, the EU and other emerging markets, and diversify risks.
Deepen the domestic market: With the help of China’s huge domestic market, improve the quality of products and services, and expand the domestic market share.
Henan Ziteng Decorative Materials Co., Ltd. is an industrial enterprise integrating development, production and sales. The main products are SPC floor, LVT floor, SPC wall panel, stair step, with an annual output of about 2 million square meters. We have exported to Thailand, Vietnam, Malaysia, Indonesia, Philippines, Myanmar, Kenya, New Zealand, Australia, the United States and more than 50 countries. SPC products have been widely used in various hotels, commercial buildings, hospitals, schools, kitchens and laundry rooms. In the domestic market, our company is located in the Central Plains, convenient transportation, suitable for land transportation, sea transportation and other modes of transportation.
Ii. Product upgrading and brand building:
Increase the added value of products: increase investment in research and development, promote technological innovation, move towards the high-end of the industrial chain, and enhance product competitiveness.
Build your own brand: enhance brand influence and premium ability to get rid of the dependence on low-price competition.
My company has its own brand, its own trademark, and strive to have its own brand influence in the flooring industry
3. Cost control and efficiency improvement:
Optimize the supply chain: strengthen cooperation with upstream and downstream enterprises to reduce procurement and logistics costs.
Improve production efficiency: Improve production efficiency and reduce unit cost through automation and intelligent transformation.
Our company has achieved full automation of the workshop, automatic production process, intelligent, can complete tens of thousands of square meters of floor production in a day, our company can also accept OEM&ODM customization
Iv. Multinational Operation and overseas layout:
Overseas factory: set up production bases in target markets or third countries to avoid tariff barriers.
Cross-border mergers and acquisitions: acquire technology, brands and market channels through mergers and acquisitions to enhance international competitiveness.
Our company has completed the overseas warehouse project in 2024, and has its own warehouses in the United States, Saudi Arabia and other regions to reduce transportation time.
In general, the US tariffs have brought challenges to the export business of Chinese enterprises. Enterprises need to adopt a variety of strategies, such as exploring new markets, adjusting the supply chain, and increasing the added value of products, to cope with the impact of international trade policies, exchange rate changes and trade barriers.
