First spc floor advantages (Strengths)
1. Superior product performance
SPC floor with waterproof, fireproof, wear-resistant, environmental protection and other excellent performance, suitable for a variety of scenarios, including residential, commercial places, hospitals and schools.
2. Environmental protection advantages
The use of renewable materials in the production process of SPC flooring is in line with the global green development trend and meets consumers’ demand for environmentally friendly products.
The EC flooring produced by Henan Ziteng Decorative Materials Co., Ltd. has passed the CE certification of the European Union and has E0 environmental protection level.
3. Easy installation
SPC floor usually adopts locking splicing technology, which is simple to install and saves labor costs, and is widely favored by consumers and decoration companies.
4. Increased market recognition
With people’s attention to health and environmental protection home, SPC floor is gradually accepted by the mainstream market, and the brand influence continues to expand.
Weaknesses: Weaknesses
1. Serious homogenization
The lack of technical barriers in the industry, product differentiation is not significant, and brand competition is fierce.
2. Lack of initial awareness
Some consumers do not have a deep enough understanding of SPC flooring, and still prefer traditional materials such as wood flooring or tile.
3. Production cost fluctuation
Price fluctuations in core raw materials, such as PVC resin, can affect production costs and profit margins. spc floor is a new type of material produced from a new ratio of pvc resin and calcium powder
4. After-sales service to be perfect
The overall after-sales service system of the industry has not yet been fully established, affecting customer satisfaction and re-purchase rate.
Three. Opportunities
1. Market expansion space
The growth of urbanization construction and secondary decoration market has provided a huge market demand for SPC flooring.
2. Export market growth
SPC flooring has strong demand in North America, Europe and other markets, and has great potential for international development.
3. Policy support
Governments’ support policies for environmentally friendly building materials have provided a favorable policy environment for the development of the industry.
4. Technological innovation
The spread of intelligent manufacturing, design innovation and digital marketing provides new opportunities for enterprises to achieve differentiated competition. Henan Catalina decorative Materials Co., Ltd. has its own patent in the industry
Four. Threats
1. Competition intensifies
Domestic and foreign enterprises enter the SPC flooring market, and the industry competition is further upgraded, which may lead to a price war.
2. Pressure of environmental regulations
Countries continue to improve the environmental standards of building materials products, enterprises need to continue to invest costs to meet the new regulations.
3. Global economic uncertainty
Global economic fluctuations (e.g. inflation, trade barriers) can affect raw material costs and consumer demand.
